Monday, October 29, 2012

Promo Alert and Rocking My Day Job



Ola, everyone! Just a quick quick update on why this girl is missing in action the past days, despite my sacred vow to blog more often. Well, first things first: my day job.

We recently launched the Ferrari Model LEGO Collection by Shell here in the Philippines. This is truly close to my heart because hey, I'm a LEGO baby! I have a small suitcase full of LEGO bricks which I shared with my big brother when I was about 8. I'm truly a fan and I think I owe part of my creative knack on this amazing toy. 

Just a little trivia, did you know that LEGO bricks were invented from spare wooden blocks bound to get trashed? LEGO was invented by wooden toy carpenter Ole Kirk Christiansen of Denmark in the 1940's. And boy, LEGO have gone a long long way from a carpenter's workshop to a toy empire that it is today. 

Thanks to exclusive promotions such as Shell's, LEGO fanatics now have the opportunity to get special Ferrari cars made of LEGO bricks. This promotion is so limited, it will only run until November 30! So guys, you know where to head for your next pump up. 

Riding the lifesize LEGO car makes me feel like a winner! :D
Aren't they the cutest???
Team Pagoda. :D
Ready to collect them?



o   Ferrari F150° Italia – A LEGO Group reproduction of the race winning 2011 F1™ car includes the options to change the livery to that of either Felipe Massa or Fernando Alonso



o   Scuderia Ferrari Truck – The familiar transport truck is a key part of the Ferrari motor racing team and brings another dimension to the exclusive model collection. The LEGO version of the cab has been carefully designed to include realistic details on the lights, radiator and front grilles

o   Ferrari 250 GT Berlinetta passo corto (SWB) – A real legend of the motoring world; not only one of the most beautiful vehicles ever created, but also the first Ferrari road car to use disc brakes. Its distinctive round headlights work seamlessly in LEGO bricks, mirroring the beauty of the original

o   Ferrari F40 – One of the most recognizable sports cars of all time. Its classic aerodynamic form and distinctive square rear spoiler are both instantly identifiable and are translated perfectly with LEGO bricks

o   Ferrari FXX – The latest high-performance racing evolution of the Ferrari Enzo, one of the most powerful cars in the world. The LEGO version comes in black livery and reflects much of the Ferrari FXX’s sleek styling

o   Ferrari 458 Italia – Arguably the most iconic car in the current Ferrari range, making it a natural choice to be part of this promotion. The LEGO Group have pulled out all the stops to reproduce its signature details from a triple exhaust to multi-LED front lights to create an authentic and exciting toy




If you want to see and ride the lifesize LEGO car, catch it on display at SM Megamall from November 2-4. For more info on the promo, visit their official website. Join the conversation on Twitter with hashtag #LEGOmodelFerrari.

I have one more event to rock and roll tonight, then it will be back to regular  programming. Happy LEGO Monday!!! :D 


Excited from the Nook,
Dang



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